E-commerce Experiences That Convert
How smart UX and performance created a 150% boost in checkout completion
When we partnered with FashionHub to redesign their checkout flow, the goal was clear: reduce abandonment and increase conversions. The original checkout had a 68% abandonment rate, which was costing them significant revenue.
Our approach focused on three key areas: reducing friction, building trust, and optimizing for mobile. We implemented a single-page checkout with progress indicators, added security badges and trust signals, and created a mobile-first design that worked seamlessly across all devices.
The results exceeded expectations. Within three months, checkout completion increased by 150%, and the average order value rose by 23%. The mobile conversion rate improved by 89%, which was particularly important given that 65% of their traffic comes from mobile devices.
Key technical improvements included lazy loading payment forms, implementing one-click checkout for returning customers, and optimizing image loading to reduce page weight by 40%. We also added real-time inventory validation to prevent cart abandonment due to out-of-stock items.
The success of this project demonstrates that small UX improvements, when combined with performance optimization, can have a dramatic impact on business metrics. User experience isn't just about aesthetics—it's about removing barriers and creating seamless paths to conversion.